This Course will Enable you to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies The Course culminates in a hands-on Project, in which you will apply your skills to a comprehensive SEO consulting task.
WHAT YOU WILL LEARN
- Complete a competitive analysis on a webpage
- Develop a solid approach for achieving a productive and successful relationship with your client
- Create influencer relationships and collaborations and analyze data to see which content gets the most shares
- Create a final report of your findings and recommendations for SEO and present your recommendations to your client
SKILLS YOU WILL GAIN
Search Algorithm
Search Engine Optimization (SEO)
Mathematical Optimization
Semantics
Social Media
Keyword Research
Marketing
Content Marketing
Social Media Marketing
